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Facebook (NASDAQ:FB) is on the cusp of hitting an all-time high as Mark Zuckerberg’s wealth surges by $5 billion ten days into 2020.
With Facebook (NASDAQ:FB) up 6% in 2020, Mark Zuckerberg’s net worth has ballooned by $4.8 billion in a span of under ten days. That’s an average daily gain of $500 million!
Here are three reasons why Zuckerberg’s net worth is set to rise this year.
1. Facebook Is Now The Go-To Platform For Political Ads
Unlike some of its rivals such as Google (NASDAQ:GOOG) and Twitter (NYSE:TWTR), Despite controversy, Facebook has elected to leave its political ad policies largely unchanged. Twitter banned political ads on its platform last year. Google also recently updated its approach on political ads by limiting targeting based on categories such as postal code, age and gender.
Facebook still allows micro-targeting. The social media giant will also not fact-check political ads. While this will no doubt anger critics, investors will be pleased.
2. Facebook’s Growth Prospects Remain Strong
Despite setbacks such as the Libra fiasco in 2019, Facebook still remains on a promising growth path. Even as its daily user base approaches saturation, income streams are broadening. Some of the new services are now posing a threat to established players. As an example, Facebook Gaming, which competes with the likes of Twitch, now has an 8.5% market share compared to just 3.1% in 2018.
During an earnings call in October, Zuckerberg reiterated that the company’s most recent initiatives were making good progress. With regards to Facebook Dating, for instance, Zuckerberg revealed that it “is doing quite well” in the U.S. As for its video-on-demand service launched two years ago, he indicated that it was “growing quickly” before going on to predict that “hundreds of millions of people” will using Facebook Watch.
3. Wall Street Sees More Upside Potential For FB Stock
Despite the negative press Facebook keeps generating over its ad policies and privacy abuse, the stock continues to be a Wall Street darling. Last year, FB surged over 50%.
Among Wall Street firms covering the stock, 41 analysts currently rate it a ‘buy’. Only two analysts have issued ‘sell’ calls.
(Sources: Twitter, CCN, Google, The Guardian, Engadget, Fool.com, WSJ)