Brands Cough up Big Money at Super Bowl LIV

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Brands (and some fans) cough up big money to make a splash at Super Bowl LIV

Companies are spending a pretty penny for a commercial spot during Sunday night’s Super Bowl matchup between the Kansas Chief Chiefs and the San Francisco 49ers.

Fox is charging up to $5.6 million for a 30-second spot with newcomers like hummus maker Sabra and Facebook (FB) entering the Super Bowl ad field for the very first time.

In fact, big tech as a whole will be making a solid showing with Google (GOOGL), Microsoft (MSFT) and Amazon (AMZN) all joining Facebook to air their own respective commercials this year.

Meanwhile, politics will take center stage, as the campaigns of both President Donald Trump and Democratic contender Michael Bloomberg confirmed they will be running ads during the big game.

Bloomberg, who shelled out $11 million to run a 60-second spot on gun safety, will have the most expensive ad in Super Bowl history.


Michael Bloomberg will have most expensive ad in Super Bowl history after spending $11 million for a 60-second spot


But there is one commercial that has already caught the attention of “Game of Thrones” fans around the world.

German carmaker Audi tapped actress Maisie Williams to star (and sing!) in its latest Super Bowl ad focused on clean energy and electric vehicles.

The ad echoes a larger trend of big brands leveraging Hollywood star power. Other famous cameos include Ellen DeGeneres, Molly Ringwald, Post Malone, Jonathan Van Ness and more.

Adweek reports that celebrities can receive over $2 million for Super Bowl spots.

Tickets set new records

Meanwhile, tickets to Super Bowl LIV are on track to be the most expensive in NFL Super Bowl history.

Resale ticket prices are hovering around $7,000, according to ticket resale platform Seat Geek while StubHub reported a $6,970 resale value, 9% higher than the global average.

Currently, the host state of Florida has the fourth-most ticket sales with a total of 49 states represented, according to the platform.


Ticket sales purchased in the state of Florida have picked up over the last week by 134%, StubHub’s General Manager of Sports Akshay Khanna told Yahoo Finance.

Still, ticket sales from California are leading the charge, accounting for 21% of all domestic sales, with Kansas and Missouri following close behind with 19%, he continued.


(Sources Business Insider, Super Bowl, Finance Yahoo, The Verge, AdWeek, SeatGeek)


 

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